Lisa Fratt
Creative and energetic storyteller and content strategist with expertise in healthcare
About Me
I have worn a variety of communications hats for Boston Children’s Hospital, a well-established healthcare brand. If you need provocative, audience-centric wordsmithing that works in tandem with design, I can make it happen.
- Robust experience in content marketing, content strategy, journalism and communications
- Highly effective in diverse roles that require top-notch writing, editing and marketing skills
- Fluent with short- and long-form copy as well as multimedia content, social copy, infographics and video and radio scripts
- Creative, collaborative and highly motivated
- Avid marathon runner.
Contact Me
Experience
Associate Director, Major Gifts Communication
Boston Children's Hospital
October 2016 - present
Responsibilities & Achievements
• Collaborate with hospital leadership, major gifts officers and physician scientists to develop and execute content during $1.3B campaign
• Partner with enterprise communications stakeholders to amplify research brand and launch science media exposition
• Implement concise, visual approach to content strategy
• Partner with enterprise communications stakeholders to amplify research brand and launch science media exposition
• Implement concise, visual approach to content strategy
Blog Editor and Senior Writer
Boston Children's Hospital
August 2013 - October 2016
Responsibilities and Achievements
• Spearheaded consistent 20% quarter-over-quarter blog growth
• Led editorial for multi-channel brand campaign
• Built content partnerships with physicians, partners and advocacy organizations
• Developed and executed content, using channels including ads, infographics, videos, landing pages, web pages, and brochures
• Led editorial for multi-channel brand campaign
• Built content partnerships with physicians, partners and advocacy organizations
• Developed and executed content, using channels including ads, infographics, videos, landing pages, web pages, and brochures
Health Imaging Editor
TriMed Media Group
2004 - July 2013
Responsibilities and Achievements
• Researched, wrote and edited medical online newsletter and print publication for physician specialists, health administrators, and policy makers
• Managed entry level staff, freelance writers and physician contributors
• Recruited and guided physicians and business leaders for advisory board and guest columns
• Managed entry level staff, freelance writers and physician contributors
• Recruited and guided physicians and business leaders for advisory board and guest columns
My Work
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