Lisa Fratt


Creative and energetic storyteller and content strategist with expertise in healthcare



About Me


I have worn a variety of communications hats for Boston Children’s Hospital, a well-established healthcare brand. If you need provocative, audience-centric wordsmithing that works in tandem with design, I can make it happen.

  • Robust experience in content marketing, content strategy, journalism and communications
  • Highly effective in diverse roles that require top-notch writing, editing and marketing skills
  • Fluent with short- and long-form copy as well as multimedia content, social copy, infographics and video and radio scripts
  • Creative, collaborative and highly motivated
  • Avid marathon runner.

Contact Me
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Experience


Associate Director, Major Gifts Communication

Boston Children's Hospital
October 2016 - present

Responsibilities & Achievements

• Collaborate with hospital leadership, major gifts officers and physician scientists to develop and execute content during $1.3B campaign
• Partner with enterprise communications stakeholders to amplify research brand and launch science media exposition
• Implement concise, visual approach to content strategy

Blog Editor and Senior Writer

Boston Children's Hospital
August 2013 - October 2016

Responsibilities and Achievements

• Spearheaded consistent 20% quarter-over-quarter blog growth
• Led editorial for multi-channel brand campaign
• Built content partnerships with physicians, partners and advocacy organizations
• Developed and executed content, using channels including ads, infographics, videos, landing pages, web pages, and brochures

Health Imaging Editor

TriMed Media Group
2004 - July 2013

Responsibilities and Achievements

• Researched, wrote and edited medical online newsletter and print publication for physician specialists, health administrators, and policy makers
• Managed entry level staff, freelance writers and physician contributors
• Recruited and guided physicians and business leaders for advisory board and guest columns

My Work